Red Bull

Execution

Our latest documentary, No More Normal, features experimental producer Swindle and explores the creative process that led to his highly collaborative album of the same name. The feature-length film was supported by social media content, artist profiles and live performance footage. This package played an integral part in the album marketing campaign and contributed to a sold-out UK tour and a series of festival appearances throughout the summer of 2019.

We repackaged Red Bull Music’s lecture format and created a brand new documentary-led talk show pilot featuring global dancehall artist Spice, released to coincide with her highly anticipated Notting Hill carnival performance. In collaboration with Red Bull producers and the company’s creative agency, Amplify, we planned the event on a short deadline, secured multiple VTs shot in the UK and Jamaica, and created a social media content package to support the pilot. The project reinforced Red Bull’s relationship with Spice, dancehall music, and carnival culture.