Branded content should be brimming with flavor and personality, especially when working with a whisky brand as exciting as Fielden, this offers rich storytelling potential. The latest video and PR campaign for Fielden Whisky follows their ambassador, Charlie, on a Stirring Quest to craft the perfect Old Fashioned using the finest ingredients—including Fielden’s own English rye whisky, produced using sustainable farming methods. The Challenge The primary objective was to highlight Fielden’s sustainable eco-credentials and premium quality, positioning it as a top-tier whisky brand. The campaign also aimed to entertain the audience while showcasing Fielden’s flagship event, Lammas Day. With a nod to the lighthearted spirit of Top Gear challenges, this film injected personality and humour while delving into the best-in-class ingredients for the perfect Old Fashioned. We sourced the purest water from Helvellyn’s highest point, freezing it over three days to create a flawless, clear ice cube. We travelled to Somerset for the sweetener (honey), Soho for the bitters, and Oxford for oranges from the country’s oldest tree. Sustainable Production As Fielden is an English whisky, all ingredients had to be sourced within England. This commitment to sustainability was further reflected in our decision to travel the length and breadth of the country using only public transport. Managing logistics while visiting six contributors was challenging, but we achieved this without exhausting the production budget or schedule. Brand Ambassador During a previous shoot, we discovered Charlie, the presenter, and felt his humor and tone perfectly embodied the Fielden brand. Although it was his first time presenting, our agile documentary team quickly built a rapport, allowing Charlie’s wit to shine through and ensuring the contributors felt comfortable on camera. Social Campaign and Beyond This project forms part of a larger content retainer, with multiple films being produced throughout the year. We saw this campaign as a key piece for building brand awareness, serving as both a shareable PR stunt and a showcase film. “The creative direction for this project felt truly unique, which was incredibly exciting. But what really struck a familiar chord was the intense schedule we followed—it reminded me of the fast-paced rhythm of ‘Between the Beats,’ a documentary series where we’d shadow a DJ for a week. It was like Clockwork, moving from one scene and protagonist to the next, all hinging on catching the right transport at just the right time—sometimes the only option that day.“ Sim Higginson – Director