Red Bull

As Red Bull pioneered the online content space, they required a production team that could adapt to a massive variety of outputs:

• Deep subcultural knowledge (skate, motocross, music)

• Long-form documentary storytelling capabilities

• Versatility across live events and studio environments

Across the partnership, we have been brought in to deliver three major content streams:

Action Sports Coverage – capturing high-octane moments across skate and motocross events.

Music & Culture Documentaries – producing long-form narratives that dive deep into artist stories.

Series & Studio Formats – creating engaging episodic content and talk shows for digital audiences.

The overarching aim was simple: support Red Bull’s evolution into a global content leader.

Execution

Our latest documentary, No More Normal, features experimental producer Swindle and explores the creative process that led to his highly collaborative album of the same name. The feature-length film was supported by social media content, artist profiles and live performance footage. This package played an integral part in the album marketing campaign and contributed to a sold-out UK tour and a series of festival appearances throughout the summer of 2019.

We repackaged Red Bull Music’s lecture format and created a brand new documentary-led talk show pilot featuring global dancehall artist Spice, released to coincide with her highly anticipated Notting Hill carnival performance. In collaboration with Red Bull producers and the company’s creative agency, Amplify, we planned the event on a short deadline, secured multiple VTs shot in the UK and Jamaica, and created a social media content package to support the pilot. The project reinforced the relationship with Spice, dancehall music, and carnival culture.