PepsiCo x Fuse

Brand activation and event coverage

PepsiCo X Fuse, brand activation and hospitality coverage for both PepsiCo and Gatorade brands across the men’s and women’s Champions League final weekends in Eindhoven and Istanbul.


European Countries


pieces of film content


photos delivered on site


cans of Pepsi / Gatorade


professional footballers


global news outlets

“Thanks to you and the team, from start to end on this project it has been very seamless and a pleasure!” - David Farragher - Global Marketing Associate - PepsiCo


Clockwise were commissioned by Fuse agency to provide film and photo coverage at a series of major sports events throughout 2023 and 2024, including both the men’s and women’s Champions League finals.

Clockwise provided 360 film and photo coverage of the events, including hospitality and brand activations, on-site photo delivery and a bespoke PR film with Arsenal player Rachel Yankey, with a motivational message to get more young girls involved in grassroots football.


Clockwise worked long days with a smile and overcame any logistical hurdles and travel restrictions to execute the coverage of both events seamlessly. We provided a bank of film and photo content for both Pepsi and Gatorade brands, as well as Fuse agency, to use across all of their channels and networks.

Ultimately we showcased the great work that both brands are doing in football from the grassroots to the elite level of the game, contributing to PepsiCo extending their partnership with the Champions League for another three years and strengthening the bond between the brands and the fans.

“The photos I’ve seen look incredible. Honestly, I cannot thank you enough!” - Florry Saunders - Account Director - Fuse


Chris Light / Sim Higginson


Sophie Jones / Rosie Mason-Loader




Emma Allen / Chris Light / Sim Higginson

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