COPA90 x adidas
Tango League - Influencer docu-series
The most talented street footballers in the world came to London to compete in the Adidas Tango League finals. Clockwise partnered with COPA90 to produce a series of highly shareable short films, documenting the tournament and telling the players’ stories, as part of the Nemeziz football boot launch campaign.
25
of the world’s top street footballers
1
Adidas boot release
1
global event
3
player documentaries
12
cut-downs for social channels
500,000+
views in the first 3 days
“Boom! What a great story. Powerful stuff.” - Gav Rowe - Chief Creative Officer - COPA90
Execution
We were approached by COPA90 due to our documentary expertise and proven ability to deliver results on a tight deadline. Our solution was a documentary-led content package telling the inspiring stories of the world’s leading street footballers, with a focus on Adidas key markets: USA, Germany and the UK.
Bridging the gap between branded content, documentary, and event coverage, we produced a package of authentic grassroots football content which appealed to COPA90’s passionate and engaged audience. The films were delivered to coincide with the launch of the Adidas Nemeziz – which quickly became one of the top 10 bestselling football boots of all time.
PROTAGONIST STORY
HERO FILM
Director
Sim Higginson
Producer
Ollie Prince
Camera
Sim Higginson, Robin Kother, Stephan Knight
Editor
Sim Higginson
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