Chelsea FC x Three
Branded Content Series
Branded content series for top-flight Premier League football club, Chelsea FC, and their headline sponsor, Three UK. We helped strengthen the bond between the club and the fans and increased their reach by connecting with different subcultures and communities across their full spectrum of social channels.
Premier League footballers
“Very creative and always come up with inspiring campaign ideas. They immerse themselves in each project and always go beyond the call of duty to deliver compelling content.” - Jamie Crone - Head of Partnerships
Chelsea enlisted us to harness our connections in subcultures to create an authentic branded content series that appealed to both the football audience and specific communities. Across the season, we connected the team and the sponsor with the worlds of golf, music, sneakers, dogs, boxing and a special nostalgic episode with Chelsea legends, John Terry and Claude Makélélé, playing a giant game of ‘Guess Blue’.
The biggest challenge with these shoots is the limited time you get with the high-tier talent. For each episode, we have an hour with the players, which means the shoot needs to be planned and executed seamlessly. We also have to build an immediate bond with the talent and make them feel comfortable on set, to get the best from them and allow their personalities to come across.
There were some extensive prop requirements to deal with, from a crazy golf course around Stamford Bridge to a life-size Guess Blue board! All props were branded with Three’s colours, including fluorescent light tubes that brought style and consistency to the aesthetic of the series.
We mirrored Three network’s aims and values by connecting them with new audiences and communities. The reaction to the series was phenomenal, racking up over 7.5m views across all the Chelsea and Three channels. We provided some positivity during a tough season for the club and connected the dots between the fans, the club and the sponsor.
Chris Light / Sim Higginson
Ollie Prince / Sophie Jones
Sarah Smither / Various
Chris Light / Dan Higginson / Emma Allen / Sim Higginson
Got a project in mind?Contact us