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Mixmag

Branded music documentaries

Clockwise operates as an external production department for Mixmag, leading on special documentary projects. Our production and storytelling capabilities combined with Mixmag’s access and platform has allowed us to produce market-leading branded music documentaries for release to a huge passionate and engaged audience.

4

Brand Partnerships

4

Hero Documentaries

10

Countries

1,000,000+

Views

3

DJ Careers Launched

100+

Hours in nightclubs

mixmag images

Execution

Branded documentary partners so far have included Ballantines, Olmeca and New Era. Each film tells a story that reflects the brand partner’s ethos and resonates with the electronic music world. Our documentary with Moodymann marked the release of his New Era clothing collection. Shot on location in his home city of Detroit, and featuring a master interview conducted by Giles Peterson in London, the film explores the enigmatic producer’s relationship with these two cities and how this is reflected in his work.

Working with Ballantine’s, we travelled to some of the world’s most iconic nightclubs to tell their stories of survival. The film premiered at the ADE dance music festival and served as a powerful tool to promote Ballantine’s’ signature bottles; designed to recognise the legacy of each contributing club and deepen the drinks brand’s connection with dance music.

Director

Louis Ellison, Ed Williams

Producer

Ollie Prince

Camera

Sim Higginson, Luke Ogden, Luke de la Nougerede

Editor

Sim Higginson

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