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L’Oréal

Events and social content strategy

Clockwise has a long-standing relationship with L’Oréal and has produced numerous films for the company’s professional products division. Working closely with the marketing, events and PR teams, our partnership sees us working on everything from event coverage to fashion films, social media strategy and documentary stories from the world of fashion and beauty.

8+

year partnership

6

Brands

500

films

4000

photos

200

Influencers

10

Product Launches

“To the amazing Clockwise team: Thank you so much for all your hard work on the L’Oréal Colour Trophy 2018! It has been a genuine pleasure working with you all again on this event!” - Alison Williams - Head of Events - L'Oréal Professional Products UK

Execution

Clockwise produces all content for L’Oréal’s flagship event campaign, The L’Oréal Colour Trophy. Since 2014 we have transformed the contest’s social media coverage, leading to a huge increase in activity across all online channels and opening up new avenues for L’Oréal to interact with an engaged audience of young talented hairdressers.

Our choreographed screen content is now an integral part of the competition’s groundbreaking fashion shows, reaching a global audience, helping to maintain L’Oréal’s position at the forefront of the hairdressing industry, and strengthening relationships with key salon clients.

Fashion Film

“Elements” produced for TONI&GUY.

Product Launches

Clockwise produces extensive content packages to promote new L’Oréal products. To mark the launch of the Tecni.ART range, L’Oréal invited nearly 100 hairdressing, styling and modelling influencers to participate in a one-day event where we created a wealth of content including transformation videos, tutorials, photography, gifs, short docs and sizzle films. The content was released strategically alongside the influencers’ own content to create a huge PR buzz around the launch and ensure L’Oréal products remain the number one choice in salons across the world.

Matrix

Tecni.Art

Director

Dan Higginson, Chris Light

Producer

Andrew Harrison

Camera

Chris Light, Robin Kother, Jon Blanshard, Sim Higginson, Steve Dunn, Stephan Knight, Alex Knowles, Luke Ogden, Archie Thomas, Louis Ellison, Luke de la Nougerede

Editor

Dan Higginson, Chris Light, Buff David

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