The most talented street footballers in the world came to London to compete in the Adidas Tango League finals. Clockwise partnered with COPA90 to produce a series of highly shareable short films, documenting the tournament and telling the players’ stories, as part of the Nemeziz football boot launch campaign.
“Boom! What a great story. Powerful stuff.” - Gav Rowe - Chief Creative Officer - COPA90
We were approached by COPA90 due to our documentary expertise and proven ability to deliver results on a tight deadline. Our solution was a documentary-led content package telling the inspiring stories of the world’s leading street footballers, with a focus on Adidas key markets: USA, Germany and the UK.
Bridging the gap between branded content, documentary, and event coverage, we produced a package of authentic grassroots football content which appealed to COPA90’s passionate and engaged audience. The films were delivered to coincide with the launch of the Adidas Nemeziz – which quickly became one of the top 10 bestselling football boots of all time.
of the world’s top street footballers
Adidas boot release
global event
player documentaries
cut-downs for social channels
views in the first 3 days
Director
Producer
Camera
Editor
Got a project in mind?