CONTENT FOR LEADERS We tell stories about people with purpose, which made our latest social campaign with the iconic streetwear brand Superdry a natural fit. Building on last year’s trip to Amsterdam, where we helped launch their capsule collection and strengthen their connection with the skate community, we embarked on a new project focused on brand storytelling. This time, we turned the lens on Superdry’s leadership team, capturing their vision and values through compelling branded content. Leveraging our expertise in documentary-style video production and human-nature storytelling, we created a series of films narrated by Superdry’s CEO and COO. This approach put a face to the brand, positioning them as authoritative voices in the industry while fostering a deeper connection with their audience. CONTENT PRODUCTION Over three days in the Superdry studio, we worked with their marketing team to produce a bank of authentic content for their spring and summer campaigns. With just an hour per leader, we had to be highly strategic, ensuring we maximized each session to create engaging and impactful social campaign assets. In addition to leadership interviews, we captured dynamic product shots and flatlays, using a mix of filming techniques—including overhead rigged cameras, sliders, Steadicam, and 16mm film—to bring the content to life. To streamline the post-production process, we had an editor on-site selecting and processing footage in real time, allowing us to receive immediate feedback and refine the content on the go. THE POWER OF PERSONAL BRAND The campaign launch has been a huge success. The first Instagram Reel, featuring the COO discussing sustainability, has surpassed 600K views—a 2,000% increase on Superdry’s average post reach. This highlights the power of personal branding and the impact of authentic storytelling in building emotional connections with audiences. The rest of the content will roll out across Superdry’s social channels over the coming months, with a focus on Instagram and LinkedIn. As a content production agency, we’re always looking for new ways to help brands create meaningful engagement through high-quality, strategic video production. “We engaged Clockwise to develop a series of films and interviews. What set them apart was their ability to quickly adapt our creative direction into structured, compelling visual narratives while dealing with lead stakeholders within our company. Their approach was methodical, knowledgeable, and insight-driven — from pre-production through to post. Clockwise didn’t just deliver — they contributed meaningfully to the creative process at every stage.” Simon Stroud – Creative Lead – Superdry