We had the privilege of creating event video production for L’Oreal Professionnel Paris. The remarkable 360 animation video supported their momentous product launch at Frameless London, the UK’s largest permanent multi-sensory experience space. Our immersive project included visual storytelling, video production, sound design, 3D modelling, and animation which resulted in a diverse range of creative deliverables produced by our production company.
THE EVENT PRODUCTION SPACE
Frameless London is reshaping the world of immersive art experiences. Spanning an impressive 30,000 square feet, this space offers a culturally rich, multi-sensory journey, perfect for captivating event storytelling and event video production. L’Oreal Professionnel Paris aimed to make a spectacular debut for their biggest product launch of the year. So leveraging their existing brand video, we created a myriad of content for the screens strategically positioned throughout the venue, crafting an unforgettable user journey and an immersive experience for the audience. The four-gallery showcase space provided the ultimate immersive setting for the launch of their groundbreaking Absolut Repair Molecular products.
Engage with our 360 immersive experience by navigating with your mouse on the video below
In our creative event video production edits for L’Oreal Professionnel Paris, we conveyed their 114 years of innovation, performance, and hair technology. The message came to life through an interactive art space. The event hosted a list of deliverables and a range of Visual Effects (VFX) Editing. Our digital art conveyed the rich brand history and the journey through the benefits and science of the new products. These were co-developed with hair professionals and L’Oreal Professionnel Paris.
The graphics and event video production content were displayed across various screens and integrated into public spaces alongside escalators, foyers and event galleries. The highlight was our 3-minute main event edit, a show-stopping piece that captured the audience in an immersive 360-degree experience. Projecting across four walls, offering floor-to-ceiling coverage, the creative captivated the audience unveiling the new product technology in an unprecedented manner.