Fielden approached us to help them launch a series of 20cl bottles of their core whisky range. They needed video content that would connect the whisky to their farming methods involving sheep. BACKSTORY Our original idea for this campaign was as a mockumentary-style concept, humorously showcasing a professional photoshoot with sheep in a field, narrated by a farmer with witty observations. However, bad weather and the farming calendar derailed those plans. With just a day to rethink, we proposed two alternative creative directions—both incorporating animation since on-location filming wasn’t possible in time for the campaign’s delivery. THE STop-motion CAMPAIGN Stop-motion animation had always been an approach we were eager to explore, particularly in the context of Fielden’s brand, which combines a distinctive sense of quirkiness with a desire for authenticity. Given the constraints that prevented us from filming on actual farms, this campaign presented the ideal opportunity to experiment with this technique. The centerpiece of the campaign is a brand awareness video blending stop-motion and found-media animation. This approach allowed us to tell Fielden’s farming story using visuals we couldn’t shoot ourselves. The mix of styles worked seamlessly, both relying on photography manipulated into video. We produced 30+ assets for this campaign in total. Creating a variety of content for the brand awareness, traffic and conversion stages of Fielden’s sales funnel. See how it’s performing live on their Instagram account.