Kickers

Brief

Kickers needed a robust, high-volume bank of branded content assets to run across all digital and social platforms. The goal was to deliver a modern, culturally relevant update to their legacy footwear range while engaging dual demographics, targeting both primary and secondary school kids, as well as the parents making the purchase decisions.

The creative direction captured the relatable, everyday moments that define the return to school, from primary school kids using their Kickers as scooter break-pads, to secondary students hitting the snooze button on the morning alarm.

Execution

Delivering a high volume of premium fashion content within a modest budget required precise logistical planning and smart social content production.

We orchestrated a fast-paced production schedule across two studios over two days. Capturing 15 unique, highly stylised sets requiring extensive art direction, set design, and prop styling. Working in tandem with the lead photographer to simultaneously capture full motion video packages alongside static assets.

Results

The branded content series shifted Kickers away from traditional, dry back-to-school advertising, repositioning them as the stylish shoe brand kids want and the durable brand parents trust.

Distributed across in-store digital screens, paid social channels, organic feeds, and influencer platforms throughout the UK, the campaign drove phenomenal commercial results.

The brand saw a massive lift in traffic & engagement across social channels, generating significant revenue growth and increased sales compared to previous years’ metrics, and a high ROI for the client.