Defected x Jet2

Brief

Defected Records and Jet2 teamed up to fuel travel aspirations among electronic music lovers. We were asked to create an authentic social-first content campaign featuring heavyweight house DJs – Sam Divine, Arielle Free, and Danny Howard – exploring beyond the dancefloor in Ibiza, Croatia, and Malta. The goal was to elevate Jet2’s reach and appeal to a passionate, culturally engaged audience.

Execution

Our production team embraced the road‑warrior spirit: compact, agile, and endlessly curious. Covering three iconic European party destinations in whirlwind 48‑hour trips, shooting from sunrise beats to moonlit moments. We captured each city’s soul, not just club scenes, but ancient architecture, sun-drenched beaches, mountain backdrops, and some of the best catering we’ve ever had on shoot.

We leaned into immersive camera work, drone shots, underwater housing, speedboat POVs, to bring the energy of Ibiza, Croatia, and Malta to life. Filming with three DJs, across three destinations, with two speedboats, we delivered 16 polished deliverables, each crafted to spark engagement and drive FOMO.

Results

We struck the seamless balance between branded messaging and honest content with a hugely successful partnership and campaign. The launch video alone smashed 2 million views on Instagram. Proof that when travel and music collide, audiences lean in. Engagement soared across both Defected and Jet2 social channels, buoyed by a wave of user-generated memes riffing on the pop-culture moment of the summer that drove brand sentiment and buzz – “Nothing beats a Jet2 holiday”.

This was a highlight of our summer. To extend the project further, we created a Director’s Cut. Please watch below.