Hopes are high that England’s rugby stars can claim victory at this year’s World Cup. As the team finalises its preparations, Clockwise has produced a series of short films showcasing efforts to develop the next generation of rugby greats. The first film has just gone live!
We were approached by creative agency VCCP to work with England rugby sponsor Quilter, highlighting its youth training programme with a package of content to be released via social media during the course of the tournament.
Quilter Kids First provides training and resources for coaches of boys and girls in the under-7 to under-13 age categories. We put together a series of punchy short films featuring BBC pundit and former England player Ugo Monye alongside a cast of current stars including George Ford, Joe Launchbury, Mike Brown, and Mako Vunipola.
Our aim was to illustrate the skills that young players learn, with the help of the Quilter Kids First programme, through an engaging film series packed with plenty of personalities.
Clockwise put together a series of player challenges and carried out extensive pre-production work and scripting – making sure we made the best of the limited time we could carve out of the players’ busy training schedules!
We assembled a 25-strong crew equipped with Go-Pros, gimbal-mounted A7Ss, and FS7s for slow-motion capture, working in three rotating-units to maximise efficiency and capture each short film in just 15 minutes.
All this preparation paid off with a great shoot at Clifton College in our home city of Bristol. Thanks to Ugo and all the players for getting stuck into our challenges! We’ll be watching closely and cheering the team on as the World Cup kicks off next month.Sim Higginson, Senior Creative