1901 and Earnies came to us with a challenging brief for Stripe & Stare to launch their latest range of womenswear. We had one day in a beautiful location house with three models to shoot 24 scenes for a high-level TV and social content campaign. FASHION FILM CAMPAIGN: FOR ALL OF YOU Shooting 24 distinct scenes in a single 10-hour commercial video production day sounds like a recipe for pure chaos. But with tight pre-production, zero wasted seconds, and a well-oiled team in the room, it’s exactly where we thrive. Check out the fashion film campaign below and read on to find out how we produced it. The Production Challenge: 15 Minutes Per Scene Do the quick math on 24 setups across a 10-hour shoot block, and you’re looking at a razor-thin window of about 15 minutes of actual rolling time per scene. Blink and you miss your mark. How to Run a High-Efficiency Video Shoot Pulling off a fast-turnaround video shoot without sacrificing cinematic quality comes down to three key execution strategies: Obsessive Pre-Production: We mapped every transition, camera angle, and movement long before stepping onto set to eliminate guesswork on shoot day. Leapfrog Pre-Lighting: While the camera rolled on setup one, a dedicated lighting crew was already dialing in the look for setup two right next door. Instant Pivots: The moment the director called “cut,” the unit moved straight onto a fully lit, camera-ready set, eliminating standard setup downtime. It took meticulous planning, total trust across our film production crew, and a fair amount of coffee, but we pulled off all 24 setups without missing a beat. Get in touch to discuss your next campaign now.