Research shows that young professionals are becoming more aware of micro-stresses in the workplace. So in response, Extra Chewing Gum used this to build an activation to provide Gen-Z a quick getaway from their 9-5. Clockwise was enlisted to help award-winning creative agency The Romans bring this activation to the forefront of the newspapers. The Boss Breaks campaign was based on intel from young professionals on how certain workplace situations can impact their mental health. Studies have shown that there are 10 main stressors, with wifi failing during office hours leading the way. During the Extra Chewing Gum pop-up, there was a request for a combination of content. A mix between professional social assets and influencer coverage. We had one day of shooting to execute a polished hero asset that worked alongside quick-win social media videos. As part of the campaign, this activation is still live to visit for passerbys, you can find out the locations on their Instagram!