The Launch of Fielden Whisky’s Hedgerow Campaign This autumn, as part of our continued partnership with Fielden Whisky, we embraced a multifaceted approach to unveil their latest whisky ‘Hedgerow’. The hero film took centre stage in showcasing the poetic essence of the fields and the craft behind each bottle. We also delved into the world of Meta ads, creating a comprehensive suite of over 20 assets targeting users at various levels of the sales funnel. The Shoot The campaign’s hero film captured the harmony between whisky-making and the natural world. We captured it on an Arri mini and Cooke S4 lenses. Using the Arri brought a premium aesthetic to Fielden’s most exclusive Whisky series, and the Cooke’s have a very smooth and organic rendering of skin tones which complemented the world we were presenting. At the mercy of the weather gods, as we were out in the fields we filmed everything with natural light in mind, staging every scene to be complemented by the position of the sun as our key light, where we introduced bounce and neg to shape the available light adding more contrast and a little drama. A Targeted Approach with Tailored Assets In addition to the hero video, we captured an entire ecosystem of short and long-form ads designed to connect with audiences at key touchpoints—from brand awareness through to conversion. These assets were crafted to meet users where they are, whether they’re discovering Fielden for the first time or already considering their next purchase. From attention-grabbing 5-second cutdowns to immersive 90-second narratives, this approach allowed us to continuously engage potential customers and build a relationship with the Fielden brand. We achieved a rapid turnaround, delivering more than 20 creative assets in 10 days. Each piece was designed to maintain brand integrity while maximizing reach across Meta’s platforms. A Campaign to Celebrate This blend of long-form hero content and precision-targeted Meta ads highlights our ability to tell stories and ensure they reach the right people at the right time. We are proud of this video campaign as we feel it truly encapsulates the Fielden brand, in a very authentic way. Our targeted meta ad campaign has seen this get the best success for our client.