Superdry has a strong in-house media team embedded in its brand world. But when a project needs extra flavour, specialist kit, or a team that lives and breathes street culture, they turn to Clockwise.
Across 2025, we partnered with Superdry on a series of specialist projects, stepping in as overflow capacity, creative collaborators and trusted delivery partners. From European street shoots to founder interviews and iconic studio content, we helped elevate key moments in their content calendar with additional craft, speed and cultural understanding.
Explore the full case study above, then read on to see how we delivered.
Superdry needed an external team they could drop into projects when they required:
• Additional production capacity • Specialist skate and streetwear knowledge • Access to high-end camera equipment
Across the year, we were brought in to support three major content streams:
Street fashion campaigns – shooting performance-led garments in real skate environments.
Founder & sustainability interviews – premium brand storytelling with limited-access talent.
Iconic classics studio content – celebrating Superdry’s most recognisable garments for social-first distribution.
The overarching aim was simple: elevate key brand moments without slowing down their internal workflows.
“From the outset, Clockwise's credentials spoke for themselves. They quickly adapted our creative direction into structured, compelling visual narratives while dealing with lead company stakeholders. Their post-production workflow was also seamless. They contributed meaningfully to the creative process at every stage.” - Simon Stroud - Lead Brand Creative
Across a series of shoots in Amsterdam, Bristol and Superdry’s in-house studio, Clockwise delivered street fashion, founder-led storytelling and iconic product content designed specifically for social-first platforms. We worked with specialist skate talent to test garments within real skate environments, ensuring clothing was captured not just for how it looks, but how it performs — while in Bristol we carefully engineered locations, styling and compositions to authentically present the Autumn/Winter range in the height of summer.
Alongside this, we supported Superdry Creative Director Tom Hutt as he interviewed company founder Julian Dunkerton and sustainability officer Shaun Packe, creating a slick, calm and premium production process, elevated through 16mm b-roll capture to give the films a warm, vintage texture that reflected Superdry’s heritage.
Across three studio days, we also produced stylised vignettes of the brand’s most recognisable garments, integrating AI voiceover and streamlined asset delivery systems to ensure fast, consistent turnaround and easy collaboration with Superdry’s internal team throughout the year.
Across three major projects in 2025, Clockwise delivered 76 social-first assets spanning Instagram, TikTok and YouTube, supporting Superdry’s wider brand storytelling while allowing their in-house team to scale output without sacrificing quality or consistency.
The work achieved a combined 2.6 million views, with the highest-performing asset reaching 585,000 views on Instagram. Founder and sustainability-led content consistently delivered above-average engagement, demonstrating strong audience appetite for heritage, transparency and long-form brand storytelling presented in a premium, culturally relevant way.
Beyond performance, the introduction of Clockwise’s structured asset delivery systems significantly streamlined internal workflows, allowing Superdry’s team to review, feedback and deploy content quickly and clearly, reducing friction and speeding up turnaround across the year.
social-first assets delivered across three major projects
million total views across Instagram, TikTok and YouTube
views on Instagram (Highest-performing asset)
Founder stories
Major cities
dropped ice cream
Director
Producer
Camera
Editor
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