A New Kind of Show Visual At this year’s L’Oréal Colour Trophy Grand Final, we helped bring the stage to life with something a little different: 25+ minutes of AI-generated visuals, built specifically for the event’s 8000-pixel LED screen backdrop. Meet Bev — An AI Character Born from Real Performance To guide the audience through one of the shows, we created “Bev,” an AI-generated character voiced and performed by our team. We filmed a performance from intern Megan and used Runway to map Bev’s AI face onto it. The result was uncanny and emotionally resonant. A Toolkit of AI, Powered by People Our team, led by Chris Light, used a range of tools across the project: Gemini: to translate notes into creative prompts Kling 2.0: for visually consistent video generation RunwayML: for face mapping, inpainting, and animation Photoshop: for character design and content-aware fill Tensor Pix: for final upscaling to 8000px resolution Despite the tech, this was a 50/50 process: human-led storytelling, AI-driven visuals. Why AI Makes Sense for Live Events Event visuals don’t need photorealism—they need mood, pace, and energy. AI helped us deliver bespoke animation quickly and affordably, without sacrificing creativity. It didn’t replace a shoot. It allowed one to happen that otherwise wouldn’t have. “It was a tough year, but we got there. Fantastic work and the end result was epic!” Gareth, Creative Director, L’Oréal Colour Trophy Looking Ahead With AI tools evolving by the week, we’ve now refined a workflow that’s flexible, efficient, and creatively powerful. If you’re planning a show or event and want to bring something cinematic to the screen, we’d love to talk.