This marked the fourth consecutive year of Clockwise and Omnicom’s partnership as Pepsi’s media tea at the UEFA Champions League Final, delivering photo and video content to support international agencies across the event. LEAN SPORTS EVENT CONTENT PRODUCTION This year’s production presented a unique challenge. With the final taking place so close to the FIFA World Cup in the United States, the crew was intentionally streamlined. Our task was to maintain the same premium quality and meet an extensive list of deliverables with a smaller team on the ground. CITY-WIDE BRAND ACTIVATIONS A key priority was documenting Pepsi’s activation at the Champions Festival, capturing how the brand stood out and engaged fans within a highly competitive event environment. We also covered the Champions Night guest programme, which brought together some of European football’s biggest names, alongside the Pepsi Summit. Finally, our team captured the atmosphere surrounding the biggest club football match in the world, from fan experiences and city-wide energy to out-of-home branding across Budapest. leverage sports partnerships It’s a project that perfectly reflects the Clockwise approach: creating branded content that meets the demands of a commercial brief, adapting to the fast-moving nature of major live events, and embracing the opportunity to work in remarkable locations. Budapest provided the perfect backdrop — a vibrant city rich in character, culture, and energy. We’re already looking ahead to seeing what Pepsi has planned for the 2027 final. Madrid, we’re ready.