a

Starling

Fashion film for mobile banking

Research suggested that banks are not sexy and the media has a sexist approach to finance. We worked with Common Industry on a strategic campaign for Starling Bank to right these wrongs and turn the tide in the banking sector.

3

Strands of content

20

Films

15

Influencers

6

Naked Models

300m

audience reach

10,000

New users

Brief

The aim was to separate Starling from other banks with a forward-thinking and strategic content package. Starling was a new company that needed to make an impact in a big industry with loud and clear communications. The message centred on financial transparency and targeted a young, open-minded audience.

Execution

Common Industry and Starling needed a multi-talented production partner that could create various styles of content in order to break through the noise.

We produced three stands of very different content. The campaign consisted of high-end fashion film, corporate conversations and motion graphics. It was short, medium and long-form, live-action and animated. We targeted the same audience from multiple angles with one clear message.

Results

The high-end fashion content caught the audience’s attention, influencer discussions imparted wisdom and spoke to young entrepreneurs on their level, and a series of punchy animations engaged a mobile-native audience.

The campaign coincided with International Women’s Day for maximum impact. The hashtags #makemoneyequal and #hiddenfigures made the content fly across social media, turning many heads along the way. The campaign was picked up by major news publications leading to a reach of 300m and resulting in 10k new users.

Approaching financial content from a fashion perspective had the desired impact. It turns out banks can be sexy, not sexist.

Starling Bank Models

Director

That Jam, Chris Light

Producer

Ollie Prince

Camera

Tom Hole, Charlie Miller

Editor

Chris Light

Got a project in mind?

Contact us