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Bentley VIP

Bentley - Branded content

One of the most prestigious car brands on the planet asked Clockwise to create films for two very different departments – bespoke tailoring and motorsport.

3

Shoots

3

Countries

3

Hero films

9

Films for social media

24

Hour Race

1

Podium Finish

"This looks great, really happy with the edit!" - Mike Sholly - Account manager - This Unlimited

Brief

In 2017, Clockwise was asked to capture footage of the Bentley team at the Blancpain GT Series race at Circuit Paul Ricard. We were thrilled to be invited to join the team again the following year at the epic 24-hour race at Spa in Belgium. That led to a commission from Bentley’s agency team in Australia to make a film promoting the firm’s bespoke tailoring service.

Production

Each film involved a very different approach. The event at Circuit Paul Ricard was high energy and required a quick turnaround. We built on this foundation the following year to produce an extensive content package including intimate garage tours and profiles of the drivers. Our bespoke tailoring film involved much more work at the pre-production stage to script and storyboard a film that would illustrate the heritage of the brand for an international audience.

Results

We produced three very different films for specific target audiences. Our event coverage was distributed to Bentley owners all over the world to promote hospitality experiences at future races. Our bespoke tailoring film is screened at events and sent to individual clients to raise awareness about this premium service and the company’s prestigious heritage. Each film reinforces Bentley’s brand values and the company’s position at the top of the luxury car market.

Bentley VIP Hero film

Director

Chris Light, Louis Ellison

Producer

Ollie Prince

Camera

Stephan Knight, Alex Knowles, Steve Dunn, Gulliver Moore

Editor

Dan Higginson, Chris Light

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